Singer Racing Simulator
Create Date / 2024 Spring
Duration / 14 weeks
Software / Keyshot, Photoshop, Solidworks
Focus / Branding, Research, Form Development
“A RELENTLESS PURSUIT OF EXCELLENCE”
Initially celebrated for its bespoke Porsche 911 restorations, Singer expanded its craftsmanship ethos to the high watchmaking sphere with Singer Reimagined in 2017. This dual focus on automotive excellence and luxury timepieces embodies their relentless pursuit of precision and timeless design.
Design Proposal
Introducing a new approach of sim racing: offer a luxurious racing experience while doubling as a distinctive piece of home furniture.
Speed and Dynamics
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Simulator Ideation
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Simulator Ideation
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Simulator Refinement
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Form Development
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Display Option
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Seat Ideation
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Seat Ideation
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Steering Wheel Ideation
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Steering Wheel Ideation
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Steering Wheel Refinement
Incorporate flexible display for rolling and storing purpose.
